Promote Your Business

Promoting your goat business can be as simple as a business card or as elaborate as a well designed website. Most successful producers will use every avenue with the least amount of expense incurred. Choose a Business Name- you will want one that is easy to remember, spell and pronounce.

Websites = sold goats
If you are producing show stock, breeding stock, 4-H projects, working goats or any goat related item you will need a very good website. The internet is the customers easiest way to locate the product that they are searching for. A simple website that loads quickly with easy to find products will pay for itself. Why websites work so well:
You can highlight any goats for sale with pictures, pedigrees, descriptions and asking price. Updates can be easily changed.
Can highlight Stud bucks, show does, winners circle, promotional sales, ect.
Search engines can bring potential customers to your site from all over the country or world wide.
Unless you can tackle designing your own website work with a pro. Talk to a web designer and ask exactly what is included for their base fee- how many photos per page? how many updates included? how long will it take to get it up and running? how many pages are included? Make certain your site is well constructed, attractive and fast loading. Music, glitz, pop ups, animation will slow loading time and most visitors will not return to your site.
Website designer: Keith Pride 304 363-4432
Rt. 6 Box 299B
Fairmont, WV 26554
fairmontphotography.com

Advertising in Publications
Placing small ads in Goat and Livestock publications can be very effective and not break the bank. Goat Rancher is relatively inexpensive and very effective.
Goat Rancher
www.goatrancher.com

Business Cards
Business cards are very inexpensive and portable. Make sure your card includes your business name, phone number, website address and product. Short and simple are the most effective. Tack your cards to every bulletin board you find; grocery stores, feed stores and community posting places.
Buy inexpensive card holders and ask businesses if you can place cards by the cash register. Veterinarians, farm stores or any local business.
Hand them to people you meet. Take them to local fairs, production sales, show competitions, anywhere you might meet fellow goat producers.
Scan them and add them to your emails.
Add them to all outgoing mail. Maybe someone is looking for that perfect pet and doesn't know who to contact.

Create Your Own Flyers
Create your own flyers on your computer. It can be as simple as a typed description with your business name, phone number and website address (this is where your website will start paying off). If you have the software you can add pictures, fancy fonts, fancy colors with edging around the outside, be creative but always keep it simple with the focus on the product. Tack these flyers to bulletin boards and send out copies to past customers.

Low Cost Promotional Ideas
Invest in quality truck and trailor lettering. Design should include business name, phone number, website address and what you are selling, example: Boer Goats,
4-H projects, ect... *
Order shirts, hats, jackets; embroidered with your logo or best use your website address. *
Have a professional sign made for your farm. Include business name, phone number, product available and website address. Keep it simple. *
*SE Indiana- Heitz Sign Co. 812 273-2009
905 Industrial Dr.
Madison, IN
Serve chevon at family and church functions and especially at Production Sales. Bring recipes and make sure you attach a business card.

Free Advertising
Add your website address to all outgoing emails.
Advertise on free livestock classifieds online. Be sure to include your contact information and website address.
Your local Swap Shop phone line. Sell those 4-H projects with a few quick phone calls.
Include homemade goat milk soap or homemade goat milk fudge in your gifts this year; attach a business card.
Print up your own postcards with a picture of your cutest baby goat; send to everyone including business', your doctor's offices, hair dresser, family, everyone!
The cheapest and best advertisement is word of mouth.

If you have any additional SE Indiana business' you would like to add please contact:
babygoatfarm@gmail.com